Do you run a small business? If you answered yes to this question, you’ll understand the enormous importance of proper advertising. Without a reliable marketing and advertising plan, consumers will not know about your business which could cause your profits to flatline.
Unfortunately, some forms of advertising can be extremely expensive. If you want to advertise effectively and affordable, you should look no further than social media networks, such as Instagram. Here’s how to use Instagram to advertise your business effectively:
Brand Your Account
First and foremost, you need to create an Instagram account for your company brand. This might seem easy, but you should ensure your brand is represented accurately. Use your company’s name and add your slogan to the page somewhere.
More importantly, you should make sure your Instagram profile features your company’s logo. Once people become familiar with your company’s name and logo, your brand will ultimately begin selling itself.
